Social Media Marketing
Accelerating visibility for clients by leveraging promoted social channels is a cost-effective way to extend campaign reach. While it is a disruptive advertising technique (like Display Media), the targeting on social media offered is extremely specific in some cases. Successful Social Media marketing efforts are based primarily on the audience and the goals.
Why we choose social media marketing:
The most basic approach is to “boost” content to targeted/key audiences that tends to perform well organically – we use what is working naturally and boost visibility for a wider reaching audience to lift engagement on your company’s prioritized offerings and internal initiatives
Proactive advertising is also possible, exposing similar target audiences to the client/brand without boosting existing content
Driving traffic and awareness in most social channels is generally very inexpensive
Another great mechanism to “feed” remarketing and continue a positive flow of traffic, even after the social engagement