IPD’s innovative Programs gave Extract Marketing Group the license and tools to design a creative & visually interesting website, which all starts with a masonry tiled home page. Working within UPenn’s established brand and color palette, we structured the interior pages with a bold photo header & color appropriate ombre overlay.
IPD had an important requirement: display all their courses with coordinating course numbers & descriptions. Instead of relying on a long scroll through each course, we integrated on-demand navigation that takes visitors to the exact Level or Course. This navigation was unobtrusively available with a specific icon button, which triggers a slide-out menu.
Secondly, IPD needed an extensive portfolio to display student innovations. Including a visually stunning tiled landing page for the portfolio, we formatted the breakout portfolio with important Course, Instructor & student headings. Ample imagery for each product was presented in a clean and modern display.
Lastly, a comprehensive SEO Primer was conducted. Beginning with keyword research that lead to on-site content, meta and header optimizations. Extract Marketing also dove into technical website enhancements and site-speed improvements to ensure optimal search engine indexing and improved organic search positioning/traffic.
Other notable features that Extract Marketing Group achieved are: interactive FAQ’s, a “Studio Life” Instagram integration, a News & Events section with easily updatable CMS for the client, and a specific “Apply” page for potential students.