TransAmerican Office Furniture
EMG structured a new website to maximize organic search traffic, increasing organic visitor volume by nearly double.
TransAmerican Office Furniture (TAOF) is a firmly established (since 1976) office furniture purveyor. At the time TAOF had undergone a logo and style rebranding. Extract Marketing Group was contracted to further build upon the modern refresh, by building a responsive and aesthetically pleasing website redesign.
The Extract Marketing Group took design and color cues from the new palette, and began to rework existing content into a design that is easy to navigate, while creating ample “Call-to-Actions” for capturing potential new clients. Since TAOF’s catalog of vendors had in-house professional photography, we were able to build upon stunning visuals by coupling it with edgy design formatting. Time was spent building out an extensive Furniture Line archive, adding in numerous contact forms for easy connection with staff.
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