Case Studies

SEO, Display Marketing + Social Media

My Alarm Center

INCREASE IN SOCIAL MEDIA ENGAGEMENT
0 %
DIRECT INQUIRIES ARE UP
0 %
ORGANIC REACH IS UP
+ 0 %

Challenge

My Alarm Center is one of the most premier security service providers, providing the most technically advanced security amenities and home automation technologies to households and businesses across the country. Their nationwide reach includes My Alarm Center (MAC) in Philadelphia and Seattle, the Alarm Monitoring Service of Atlanta (AMSA), and Hawk Security in Dallas, Fort Worth, San Antonio, and Houston. Extract Marketing Group worked with My Alarm Center to boost their social presence, improve conversion rates, and advance SEO across all three websites.
 

Solution

The Extract Marketing Group assisted My Alarm Center in developing a digital marketing strategy with the goal of organic growth through social media presence and SEO optimization as well as increased conversions through optimally run PPC campaigns. Extract worked with My Alarm Center to include industry relevant data as well as set up multi-channel conversion tracking to allow perfect clarity and understanding in reporting and how these services benefit their business.

PPC

Following an in-depth examination of the websites and social media presences for MAC, AMSA, and Hawk Security, Extract worked with My Alarm Center to devise and enact an ongoing SEO strategy that would best suit their needs for organic growth. This included targeted keyword research to further assist in the optimization of website content and metadata, local and national link building, as well as content creation and syndication through the company websites, Facebook, and Twitter.
 
Extract also built and optimized three branded AdWords campaigns, offering insight into keyword and negative keyword implementation, applying performance metrics to adapt accordingly, and utilizing best industry practices and goal tracking in analytics to increase relevant traffic and conversions across all three security websites while reducing irrelevant clicks and impressions.

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