Paid Visitor Increase QoQ87%
Paid Revenue Increase QoQ118%
Marketing ROI of Total Goal125%
My Alarm Center is one of the most premier security service providers, providing the most technically advanced security amenities and home automation technologies to households and businesses across the country. Their nationwide reach includes My Alarm Center (MAC) in Philadelphia and Seattle, the Alarm Monitoring Service of Atlanta (AMSA), and Hawk Security in Dallas, Fort Worth, San Antonio, and Houston. Extract Marketing Group worked with My Alarm Center to boost their social presence, improve conversion rates, and advance SEO across all three websites.
The Extract Marketing Group assisted My Alarm Center in developing a digital marketing strategy with the goal of organic growth through social media presence and SEO optimization as well as increased conversions through optimally run PPC campaigns. Extract worked with My Alarm Center to include industry relevant data as well as set up multi-channel conversion tracking to allow perfect clarity and understanding in reporting and how these services benefit their business.
SEO + PPC
Following an in-depth examination of the websites and social media presences for MAC, AMSA, and Hawk Security, Extract worked with My Alarm Center to devise and enact an ongoing SEO strategy that would best suit their needs for organic growth. This included targeted keyword research to further assist in the optimization of website content and metadata, local and national link building, as well as content creation and syndication through the company websites, Facebook, and Twitter.
Extract also built and optimized three branded AdWords campaigns, offering insight into keyword and negative keyword implementation, applying performance metrics to adapt accordingly, and utilizing best industry practices and goal tracking in analytics to increase relevant traffic and conversions across all three security websites while reducing irrelevant clicks and impressions.
MAC has seen an over 200% increase in social media engagement 100%
MAC has seen a 6% increase in visitors with Hawk seeing a 43% increase to their respective sites 43%
New visitors to MAC’s website are up 5% while new visitors to Hawk are up 25% 25%
AMSA’s organic reach is up 18% with Hawk’s up 26% 26%
Direct enquiries are up 9% for MAC and 49% for AMSA 49%
AMSA’s monthly conversions have doubled while conversion cost has dropped $10 50%
MAC and Hawk are receiving ten times more conversions with conversion cost dropping over $40 100%